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Media is the watch dog of democracy and popularly it is known as the fourth pillar of democracy. It plays a crucial role in a democracy and informs people the important public issues. In the present scenario the role of media is changing. The emergence of social media, new media or digital media is redefining the agency and functions of media and it's form and content. The relationship between media and citizenship, media and government along with media and business are very critically changing. This seminar is an attempt to understand and examine the vantage points and critical relations in the contemporary socio-political and cultural milieu.